TalkTalk needed to cut through a crowded telecom market and connect with a younger audience without relying on massive ad spend. We developed a high-impact identity featuring an energetic color palette (Electric Green and Pink), a bespoke typeface with Dalton Maag, and a modular illustration system with Bulma. As the lead across the project, I presented the work directly to senior stakeholders, including TalkTalk’s CEO, delivering a sharper, ownable brand system built to flex effortlessly across multi-channel touchpoints.