My path into design has been non-linear. I originally studied architecture in Brazil before moving to New York, where I discovered design as a craft. I taught myself graphic design, studied at Pratt, and spent time working in fashion along the way. Those experiences continue to shape how I work, bringing together the structure and visual sensitivity of architecture, the pace and collaboration of fashion, and a self-directed approach that keeps me curious and always learning.

Since moving to London, I’ve worked across editorial, campaigns, brand identity and art direction, gradually becoming more focused on the space where strategy and visual expression meet. Today, I’m a brand designer creating distinctive identities, visual systems and brand worlds that connect ideas with culture.

I’m interested in the space between the big idea and the details that make it real, from defining a visual direction and building a flexible identity system to shaping how a brand comes to life across different touchpoints.