The brief required balancing kitchen usability with rich storytelling about Cotswold farming and local producers. We established a clean, rhythmic editorial layout paired with grounded, candid photography, anchoring the story with a cover depicting an abstract aerial view of the pub’s surrounding farmland. Working closely with the Design Director across layout architecture, art direction, image selection, and cover design, we crafted a tactile publication that feels like an authentic extension of the pub rather than a glossy coffee table object.