As Olympia expanded from a traditional exhibition hall into a multi-faceted hub spanning dining, fitness, culture, and live events, it needed a campaign with enough scale and energy to signal the shift. We created “Now Playing,” drawing inspiration from gig posters, theatrical photography, and high-contrast typography to give the brand immediate cultural impact. As design lead on the pitch, I worked closely with the Creative and Art Directors to shape the layout system, campaign visuals, and overall direction, delivering a full-volume identity that positioned Olympia as a headline act. (Note: Imagery shown uses curated mood photography for concept execution).