As Sculpted by Aimee prepared for international expansion, the brand needed to evolve its visual identity to feel more mature and premium. We refined the visual ecosystem by developing a sophisticated new color palette, establishing structured typography rules, streamlining the packaging architecture, and crafting an elevated photography direction to showcase products with effortless polish. Working across art direction, visual design, and guidelines building, I presented the work directly to Aimee and her leadership team. The result is an elevated, cohesive identity system that confidently positions Sculpted by Aimee for its next phase of growth.