“Free Thinking” was a brand platform concept for The Washington Post, designed to reposition the publication as a space for independent thought in an increasingly polarized media landscape.

The challenge was to create a platform that didn’t tell people what to think, but instead empowered them to think for themselves. We built a visual system that broke away from the traditional news grid, using unbound imagery, layered compositions, and collage-like structures to reflect the noise and complexity of modern discourse. The result was a dynamic platform that invited audiences to question, reflect, and engage.

I worked on the design and helped develop the art direction alongside the Chief Design Officer across the pitch, shaping the layout, visual system, mockups, and overall visual direction.