Having previously relied on sister brand Hawkstone for its visual language, The Farmer’s Dog lacked an identity of its own. The challenge was expressing genuine British farming provenance, quality, and hospitality in a way that felt like an authentic local pub. We built a warm, tactile system using earthy tones, mixed typography, craft-led lino-cut graphics, and candid photography. Leading the project from concept to delivery across art direction, web design, and stakeholder presentations, I established an ownable world ready to flex seamlessly across print, digital, and physical environments.